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Digital Marketing Essentials

Start dates
04 March, 24 June, 14 October 2024
lesson week
Lessons per week
15 hours
per week
English Proficiency level
Intermediate B1+
Class time
09:15 - 12:30,
09:00 - 12:15
culture program
Cultural programme
10+ activities
a week
Lesson length
3 hours
Course duration
4 weeks
Minimum age
Max students per class
15 students

Course overview

Learn how to boost your career or business with our Digital Marketing Essentials course. During the course, you'll learn important skills and strategies in digital marketing through various activities like case studies, team projects, and individual assignments. You'll also be improving your English language skills at the same time. By the end of the course, you'll have the professional marketing skills you need to be successful in today's digital world. As part of the course project, you'll have to create a digital marketing plan for a small business or personal brand. Don't miss this opportunity to unlock the power of digital marketing!

Why Digital Marketing Essentials?

In today's digital age, digital marketing helps businesses reach more people online, boost visibility, and increase revenue. Our Digital Marketing Essentials course can help you master these superpowers to understand the online world successfully and succeed in today's competitive market. You'll learn about website design, user experience, SEO strategies, PPC advertising, and social media tactics with us. We'll also teach you how to attract customers, make your website visible on search engines, manage ads effectively and create engaging social media content.

What you’ll learn

By the end of the Digital Marketing Essentials course, you should be better able to: 

  • Explain the importance of digital marketing in today’s world and provide a comprehensive overview of its core components. 

  • Understand and differentiate between key elements of the digital marketing mix, such as SEO, SEM, social media, and email marketing. 

  • Demonstrate the ability to analyse successful digital marketing campaigns critically and derive key takeaways for future applications. 

  • Understand how search engines function, the significance of SEO, and should be able to conduct keyword research and selection for websites. 

  • Implement on-page optimisation techniques, including title tags, meta descriptions, and heading tags, to improve a website’s search engine ranking. 

  • Use off-page SEO strategies, encompassing link building, social media utilisation, and local SEO, to enhance website visibility.

  • Create and manage effective Google Ads campaigns and understand keyword selection for PPC and be able to measure and optimise campaign performance. 

Course materials

Our professional English Path teachers will guide you through the world of digital marketing in our classes with interactive presentations. You will learn about key topics like the digital marketing mix, SEO, SEM, social media, and email marketing. In this learning program, you can study real-life examples and solve interactive challenges. You'll work with your peers to figure out the best marketing strategies and create short videos to enhance website user experience. Get ready for an amazing learning journey through creative presentations and hands-on activities! 


After completing the Digital Marketing Essentials course, you will have the skills and knowledge to create outstanding campaigns. You will learn about various digital marketing skills like SEO, social media, and email marketing. With this knowledge, you can create successful campaigns that help businesses grow. Your final presentation will be your chance to showcase your skills, and you can even use it to come up with great ideas for English Path courses or any other subject you like. Get ready to impress everyone with your creativity and digital marketing skills! 

Hear what our team has to say

At English Path, we believe that everyone can learn English, no matter where they are starting from in their journey. We use a variety of theoretical and practical teaching methods to meet the needs of all learners. Our positive and supportive learning environment gives you the ideal place to learn and practice your English language skills. 

"Enrolling in English Path was one of the best decisions I've made to learn English. The variety of English courses they offer ensured that I could focus on the specific language skills I needed to improve. The experienced teachers are passionate and skilled, making the learning process engaging and interactive. I'm grateful to English Path for helping me enhance my language skills and boost my confidence."

EPic Experience

Our vision is to change lives through education. We've planned each step carefully to offer you an EPic experience. Discover the journey that awaits you from pre-arrival preparations to alumni engagement.